Reverse Mortgage Funding, LLC (RMF) has introduced a new creative advertising campaign designed to feature testimonials from real customers regarding the benefits of their reverse mortgage loans.

The campaign, called “In Their Words,” aims to offer a frank and informed thoughts on reverse mortgage benefits from the perspectives of the borrowers themselves, while also challenging many of the persistent preconceived notions that people still have about the product category in spite of a concentrated effort by the industry to dispel common misconceptions. Read the full Reverse Mortgage Daily article here.